[HOMEY will be exhibiting at China Innovation and Entrepreneurship Fair 2019]

19 June, 2019 – In 2019, China Innovation and Entrepreneurship Fair will be held in Guangzhou on June 21-23 2019. The exhibition area will be about 21,000 square meters, and 20 exhibition areas will be organized. The exhibition will show about 1200 projects and focus on the nine industries. It brings together resources from more than 20 countries and regions such as the United States, South Korea, Israel, New Zealand and Australia. The exhibition will be open to the public and is free of charge.

HOMEY will be there all three days of the exhibition. Participants can decorate the demo home with our AR and VR technology at the booth. HOMEY provides the best immersive experience. After putting on VR headset, you are already in a showroom. You are the one who does the design. You can walk around the flat, change the wallpaper and put furniture in your virtual home.

About China Innovation and Entrepreneurship Fair
(Open to the Public, Register with real identity)

Dates and Opening Hours:
21 Jun (Friday) 9am – 5pm
22 Jun (Saturday) 9am – 5pm
23 Jun (Sunday) 9am – 12pm

Venue: 382 Yuejiang Road, Haizhu District, Guangzhou, China
廣州交易會琶洲展館 A區4.2和5.2館 (廣州市海珠區閱江中路382號)

Website:
https://www.chinaief.cn/

Registration:
QR Code Registration

About HOMEY
HOMEY is a cross-platform digital space that revolutionizes the way people explore, create and improvetheir living space at home or for business. HOMEY’s vision is to transform the way people live andconnect people through a shared digital community where people can discuss, share and exchangeideas. HOMEY’s goal is to reach anyone and everyone who has interior design needs and to help solve theproblems of the living value chain by transforming the traditional interior design sector towards amodern, digital and immersive experience.
Through advanced technology combining a high-end digital design platform, online marketplace andinteractive AR & VR technology, HOMEY is your complete one-stop solution for all your home decorationand interior design problems every step of the way.

For more information about HOMEY, please visit info.homey-shop.com

Follow HOMEY on Facebook at
https://www.facebook.com/homeyshop
, or on Instagram at
https://www.instagram.com/homeyhk/

Media Contact (HOMEY): Ivy Shum | +852 95361432 | ivy.shum@studio-r.com.hk

By NAYANTARA BHAT and KADIJA AZHAR, 12 Jul 2019

The future of consumerism and retail is often imagined as a world where our needs are anticipated and met, customized to suit our exact preferences. This vision means more than online shopping: think stores with curated sounds and smells, fitting rooms with AI personal stylists, and even cashier-less stores where facial recognition technology allows you to pay for your purchases.

Some of these technologies are already in use. Skincare brand SK-II recently announced a smart retail integration that can scan a product picture from a shopper’s smartphone and direct the customer to the right part of the store. From the retailer’s side, many are using beacons that can send product or promotional information to smartphones in the area.

As is often the case with disruptive innovation, startups are left to fi ll gaps in the industry. In the case ofthe cohort of startups from Eureka Nova’s Smart Retail incubation program, they’re targeting everythingfrom creating custom apparel using body scanning technology to VR-powered interior design.

The program is backed by one of Hong Kong’s leading conglomerates, New World Development (NWD), sothe startups have been able to take advantage of NWD’s department stores and industry connections topilot their technologies. This is Eureka Nova’s second cohort, and the fi rst in partnership with Chinesetech titan, Tencent.

Featuring 15 startups (pictured on the left), this cohort hints at the promising future of smart retail.

ConfigReality has developed a “mixed reality redirected walking algorithm,” which allows users tophysically explore virtual spaces by altering their sense of direction and location. It uses VR to transcendspatial constraints and enlarge a given area, regardless of its physical boundaries. Such technology canpotentially improve marketing mechanisms within the retail industry. For example, interior designerscan use it to design spaces for their customers to interact with in a virtual setting.

Homey also uses virtual environments to help customers design their own spaces with products thatcan purchase within the app. It promises an immersive VR experience that renders location immaterial;customers can alter any aspect of their virtual showroom to fi t their preferences. Once satisfi ed with thedesign, they can then purchase their preferred furnishings, completing an effortless O2O experience.

Online fashion platform Kalon Couture is another startup working to transform the retail industry. Traditionally, online shoppers are often met with sizing and availability issues. Kalon intends to sidestepthis pain point by using 3D body scanning and automatic patterning technology to create made-to-measure garments. Each customer is given a personal 3D avatar that they can use to try on outfi tsvirtually. Ot only does the company promise a perfect fit, but it also allows access to designers from allover the world, providing all designers an opportunity to profit from their craft.

Other startups in the cohort include:

• Moodie: Research engine that analyzes customer responses to supplement survey data
• Smart Retail: I0T automated retail, interactive marketing, and big data platform
• GoodScan: Smart logistics and warehouse management system
• Egaga: Smart hotel services
• Yanwei: Beverage platform that solves the last-mile problem of dining
• Yundong: Cloud service operator for offl ine merchants
• Vision Intelligent: Smart image-recognition technology for the retail industry (pictured on the right)
• C-Radar: Commercial intelligence platform based on big data and AI
• Coolhobo: Mobile AR platform used in stores to make shopping effortless
• Infinite Innovation: One-stop solution for unstaffed retail store operators
• Square Ark: Social commerce platform and marketplace
• Loop: Free-to-use digital marketing platform for SMEs

頭條財經網 – 原富論, 2017年8月2日

港人裝潢新居，從構思、規劃到實踐都需要花很多時間和精力，從量度居室及家私尺寸，到周旋於設計師和裝修師傅之間。有見及此，HOMEY創辦人陳鈞揮（Ricky）希望創造一個設計工具，讓大眾隨時隨地都能簡單設計個人空間和發揮創意。

擁有超過10年室內設計經驗的Ricky，希望將理念實踐，而且不限於家居，亦包括辦公室、餐廳、咖啡店或任何室內設計。他和室內設計師、3D設計師及應用程式開發專家共同研究了3年多，最終結合VR（虛擬實境）和AR（擴增實境）技術，在今年7月推出全港首個「空間設計」應用程式「HOMEY」。

獲兩發展商採用

HOMEY分為VR版本及手機應用程式版本。VR版讓買家虛擬睇樓，只要用家佩戴VR裝置後，即可感受家具及裝飾品的大小、高度、位置，以及與自身的距離，並可用手掣隨意增減家具，同時在App上購買家私。VR技術提供3D立體虛擬空間設計，讓用家自由規劃家居空間及布置。Ricky指目前有兩個發展商採用HOMEY系統，每個項目合作時間長達數月或數年，收費達數十萬元。

而HOMEY應用程式則是通過AR擴增實境技術，讓用家將鏡頭對準身處的現實空間，同時在電子交易平台將各款家具飾品置在家中。

HOMEY透過雲端功能，讓用家在電子交易平台上輕鬆挑選家具及飾品。通過在互聯網規劃室內空間隔局，程式可即時提供3D立體寫實圖，讓用家以1:1實際比例視覺展現居室、提供實質尺寸、繪畫平面設計圖。相比起手繪室內設計草圖，HOMEY讓沒有繪圖經驗的用家節省時間和金錢去設計理想家園。

此外，用家亦可在HOMEY逾千個樓盤的資料庫中找尋自己的單位，查看平面圖，然後從HOMEY的家具目錄挑選出不同品牌、款式的家居配件，並拖放至平面圖上，配搭家具的擺放的位置；用家更可將親自設計的作品存檔及上傳分享。

試用期免費下載

Ricky指，現時HOMEY應用程式仍然屬試用期，歡迎用家免費下載。目前HOMEY已有超過4000次下載次數。過去幾年，他投資了數百萬研發HOMEY系統，現時公司有幾位私人投資者。

Ricky認為，在本港創業比其他地方最不同的是，香港投資者傾向先看到具體產品或者業務才會考慮投資。

冀全球推廣 連繫用家

HOMEY有許多獨特功能，包括多樣性地板材質、牆壁及天花板顏色、紋理的搭配、讓用家根據個人品味及創意，自由組合各樣顏色、材質、風格、外觀的家具，創作出充滿個性的品味空間，享受布置的樂趣。Ricky指HOMEY可讓大眾根據個人預算選擇和購買，節省部分設計成本。

早前他參加數碼港創意微型基金和培育計畫，得到一筆種子基金和財務資助，以及全方位的創業支援。除此之外，HOMEY亦獲得2014年香港資訊及通訊科技獎的「最佳資訊科技初創企業獎」，以及2015年「最佳生活時尚獎金獎」，證明Ricky的理念得到不同機構的認同。

下一步他計畫將HOMEY推向中國以至全世界，目標是令全世界的人都可以隨意設計自己的家，以及將HOMEY當作社區，用戶可跟世界各地的用家交流。他認為未來VR和AR等技術應用將更廣泛，他期望手機公司可將VR和AR技術融入手機，令用家毋須額外購買裝置來體驗。

財金解碼 本報記者